Executives at CES expressed a mixed outlook for the ad market in 2025, balancing optimism from uncertainty with caution over clients' reluctance to commit financially long-term.
The debate surrounding WPP's RTO mandate highlights a divide in the advertising field, revealing differing approaches to workplace flexibility between large corporate agencies and independent firms.
The independent sector's recent purchase is not just a transaction; it infuses fresh energy into the ongoing narrative of ad tech curation and mergers and acquisitions.
At CES, leaders from major advertising firms discussed their strategies for 2025, indicating a cautious yet hopeful stance towards market opportunities amid existing uncertainties.
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