Eric Weisman has navigated a creative career with challenges, from dealing with dyslexia to finding direction at Syracuse University. Influenced by mentors in advertising, he transitioned into the field, making a notable impact with a Reebok campaign early in his career at Leo Burnett. Over the years, he returned to Havas after exploring digital media, recognizing its significant role in advertising's future. Guided by his creativity and evolving industry landscapes, Weisman reflects on the complexity of campaigns and the fluidity of the media landscape.
In a stroke of luck, we sold this spot, this crazy, super heavy on the special effects spot. I imagine, if I looked at it now, it would almost be laughable, but it was one of those things that took the better part of six months to produce because of its complexity.
I thought that was how it would be forever.
He felt that the way we consumed media would change. (He wasn't wrong).
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