"Google stated, 'This issue will be resolved over the next few weeks; as a result, you may notice a decrease in impressions in the Search Console Performance report. Clicks and other metrics were not affected by the error, and this issue affected data logging only.'"
"The Great Decoupling phenomenon, characterized by a surge in impressions while clicks decreased, has been attributed to the impact of AI Overviews in SERPs. However, the recent logging error raises questions about the accuracy of these impressions."
Google announced a logging error on April 3rd that impacted the accurate logging of impressions in Google Search Console since May 2025. This error resulted in inflated impression counts for almost a year. Site owners may notice a decrease in impressions in the Performance reporting, while clicks and other metrics remain unaffected. The issue is expected to be resolved in the coming weeks. The logging error raises questions about the previously observed 'alligator trending' phenomenon in SEO metrics.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]