The launch of Google's AI Mode has intensified concerns among publishers about the impact on traffic and revenue. The News/Media Alliance criticized Google's approach, labeling it as "the definition of theft" since it takes original content without compensating creators. Internal documents revealed that Google considered providing opt-out controls for publishers but ultimately decided against it, leading to frustrations over the lack of transparency and control over content usage. Publishers now face a dilemma where opting out of AI features means relinquishing their presence on Google Search entirely.
Links were the last redeeming quality of search that gave publishers traffic and revenue. Now Google just takes content by force and uses it with no return.
Google had weighed out several options regarding allowing publishers to opt out of 'SGE' - what ultimately became AI Overviews - but decided against these options.
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