Google is testing the integration of favicons in their shopping ads, which will appear in the carousel of sponsored product results. This initiative, confirmed by Ginny Marvin, Google's Ads Liaison, aims to provide a visual similarity to how favicons currently appear in free shopping listings and search ads. The experiment was initially noted by Sachin Patel, who shared screenshots on social media. This development represents an innovative step towards improving advertisement recognition and user engagement.
This is an experiment to show favicons in Shopping ads, similar to how favicons appear in free Shopping listings and Search ads.
Ginny Marvin, Google's Ads Liaison, confirmed this with me on X last night.
This was first spotted by Sachin Patel who posted these screenshots of this on X.
Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results.
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