Google is currently testing a noticeable 'Sponsored results' header within search results, which groups various search ads together. Initially indicated by Ian Atkins and further confirmed by additional industry colleagues, this header aims to enhance ad visibility and organization. Observations reveal that this new feature has become more prevalent recently, reflecting Google's continuous evaluation and adaptation of ad layouts. Along with the 'Sponsored results' section, there's mention of a 'People also consider' feature that could further influence how ads are interacted with.
Google has been testing a prominent 'Sponsored results' header in search results, which aims to group various ads for a more cohesive presentation.
The 'Sponsored results' header has been increasingly visible, prompting discussions amongst digital marketing experts and illustrating Google's ongoing experimentation with ad presentation.
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