Google Search Serving Issue

"Google has confirmed a Google Search serving issue that is currently ongoing and impacting serving "some pages in some locales." This is a large enough issue that Google posted about it on its Google Search Status Dashboard. Google posted at 5:21 pm ET: There's an ongoing data center issue that may impact serving of some pages in some locales. We're working on identifying the root cause. The next update will be within 24 hours."

"Serving is experiencing an ongoing issue - There's an ongoing data center issue that may impact serving of some pages in some locales. We're working on identifying the root cause. The next update will be within 24 hours. (source) #seo- Google Search status dashboard bot ( @search-status-bot.bsky.social) October 3, 2025 at 5:23 PM"

"If you are noticing some weird traffic patterns from Google Search right now, this may be why. I am going offline for 25 hours or so now but Google should have an update within that timeframe. Forum discussion at Blueskye."

Google confirmed an ongoing Google Search serving issue that is impacting serving of some pages in some locales. Google posted a notice on the Google Search Status Dashboard at 5:21 pm ET saying there is an ongoing data center issue that may affect serving of some pages in some locales and that engineers are working to identify the root cause. Google promised the next update within 24 hours. The same message was posted on Bluesky by the Google Search status dashboard bot at 5:23 PM. Site owners may observe unusual traffic patterns from Google Search while the issue continues. A forum thread on Blueskye is collecting reports.

Read at Search Engine Roundtable