After a period of calm, renewed volatility has been observed in Google's search rankings over the past 24 hours, as indicated by increased chatter within the SEO community. Tools such as Advanced Web Rankings and Accuranker are showing significant fluctuations, suggesting changes in SERP visibility for websites. Despite the March 2025 core update, no other official updates have occurred in 2025, leading to speculation about the causes of the recent volatility, including localized SERPs which may be impacting rankings.
The SEO community is experiencing renewed volatility in Google's search rankings, causing fluctuations in visibility and traffic for many websites.
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