Recent fluctuations in Google Search rankings have raised concerns within the SEO community, with noticeable volatility observed on May 12th and 13th. Reports indicate stark differences in traffic levels among websites, with some experiencing unprecedented daily traffic gains while others face declines of up to 88%. Many in the SEO community are sharing their experiences of lost traffic and inquiries, marking one of the more drastic shifts since the last core update in March 2025. This uncertainty continues to impact website owners, leading to lower leads and sales.
Traffic doubling on a daily basis has been reported by several within the SEO community, indicating significant fluctuations in search rankings and volatility.
Many website owners have expressed devastating experiences, with some witnessing a steep decline in traffic, even describing their performance as abysmal.
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