"Organic search is as good as dead. Anyone who relies on it is in big trouble. However, there are differences. Here in Germany, the situation isn't as bad as it is in the U.S."
"What a lot of people are seeing here is not just ranking volatility but traffic redistribution."
Recent observations indicate a rise in Google Search ranking volatility, particularly noted through various tracking tools. The March 2026 core update occurred from March 27 to April 8. Tools like Advanced Web Rankings, Accuranker, and SimilarWeb show significant fluctuations. Despite the tools indicating volatility, community engagement appears low. Discussions at WebmasterWorld suggest that reliance on organic search is problematic, with varying impacts noted between regions, particularly between Germany and the U.S. Traffic redistribution is also a concern among users.
Read at Search Engine Roundtable
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