The most recent study from Adalytics is perhaps the most alarming one yet, as it reveals that the Google Search Partner (GSP) platform appears to have no controls in place to ensure users of the service do not see their ads running on all manner of unsuitable sites.
The problem, however, is that GSP is set up as an opt-out on each search campaign that a marketer deploys. And based on the findings from the Adalytics study, it appears that many marketers - including a significant number of US government entities such as the FBI, US Treasury and US Army - were unaware they need to opt out to protect themselves from problematic ad placements.
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