Google recently announced three significant updates to its Cloud Marketplace aimed at enhancing user experience and fostering loyalty. The introduction of a variable revenue share model allows for fluctuating vendor earnings, starting as low as 1.5%, which benefits both vendors and buyers. Additionally, a 100% commit drawdown for Marketplace Channel Private Offers ensures vendors receive their full payments. Lastly, the Marketplace Customer Credit Program aims to boost customer purchases with coupon incentives, reinforcing Google's commitment to its cloud ecosystem and improving overall transactional effectiveness within the Marketplace.
The first change is that Cloud Marketplace is transitioning to a variable revenue share model, which means vendors' earnings and buyers' savings will fluctuate depending on the transaction.
Starting June 9, all qualifying purchases made through Marketplace Channel Private Offers will come with a 100% commit drawdown on the final offer amount.
Cloud Marketplace is launching its Marketplace Customer Credit Program, which will provide customers with coupons for buying software solutions from Google and its partners.
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