Antitrust regulators accused Google's parent company of preserving its monopoly in online search and advertising by paying $26 billion to Apple Inc. AAPL, Samsung Electronics, and other smartphone manufacturers over several decades for prominent placement on browsers and mobile devices.
Needham analyst Laura Martin suggests that Alphabet's breakup could increase shareholder value, with YouTube potentially valued at $455 billion-$643 billion if separately traded. Increased transparency, risk management, and employee retention are emphasized benefits.
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