Google's updated platform program policies facilitate digital fingerprinting for precise user tracking and personalized ads, reflecting a shift towards a more integrated advertising ecosystem.
While claiming advancements in privacy-enhancing technologies will protect users, Google’s approach raises concerns as it seems to contradict previous commitments to user privacy.
Digital fingerprinting, unlike cookies, is less detectable and more challenging for users to block, hence complicating efforts to maintain online privacy.
Google is set to launch its new advertising features on February 16, 2025, emphasizing responsible data usage in collaboration with the broader advertising industry.
Collection
[
|
...
]