Google is shifting its data collection practices by adopting digital fingerprinting, which tracks users more intricately while claiming to maintain privacy through advanced technologies.
Google argues that new innovations like privacy-enhancing technologies offer sufficient protection for users while still allowing brands to manage their data securely.
The move signals a significant change from Google's previous commitment to user privacy, as the tech giant aims to balance advertisement effectiveness with consumer protection.
With the introduction of the Privacy Sandbox, Google aims to empower users regarding their data, even as it integrates more intrusive tracking methods.
Collection
[
|
...
]