Google Is Not Ruling Out Ads in Gemini

"We don't sell data to advertisers. All this stuff is very nascent, but probably what we'll figure out is how to make sure that an ad can be targeted and relevant to the context in a query. We'll need to figure out how the targeting of the ads can be consistent with the organic response and to make sure it all fits together. But we'll make sure that your private information remains private and isn't shared with advertisers."

"From our point of view, ads in Search have worked incredibly well for 20-plus years. It doesn't change our confidence that we can build incredibly useful, relevant ads in the context of AI search. Search has a lot of AI in it today. The broad vision for Search is you should be able to ask anything."

"I would say that personalization, for years, has been the holy grail of Search, but we never actually figured it out. For me, seeing the rollout of Personal Intelligence has been really game-changing in terms of Search getting more useful. A core part of how we're evolving Search is that it should be more seamless. Users should just bring whatever question to Search and we should show you the most useful response."

Google currently has no ads in the Gemini app but is developing strategies for AI Mode advertising. The company does not sell user data to advertisers. Future ad targeting will focus on relevance to search context while keeping personal information private. Google's 20-plus years of successful search advertising provides confidence in implementing ads within AI search. Personalization represents a major evolution for Search, with Personal Intelligence becoming increasingly central to the platform. AI Mode and AI Overviews are converging into a unified experience where users receive the most useful response format—whether navigational links, news articles, or AI-generated responses—based on their query.

Read at WIRED