Google is being sued in the UK for £5 billion over accusations of monopolistic practices in digital advertising. The lawsuit, initiated by law firm Geradin Partners and led by competition law expert Or Brook, alleges that Google has been forcing mobile device manufacturers and network operators to preinstall its services, thereby solidifying its dominant market position. This manipulation allegedly allows Google to impose inflated prices for advertising, which impacts UK businesses. This case marks a novel collective action focused on businesses rather than consumers, aiming to seek compensation for overcharged advertising costs due to Google's monopolistic strategies.
"Today, UK businesses and organizations, big or small, have almost no choice but to use Google ads to advertise their products and services."
"We have now filed the first collective action of its kind in the UK that seeks redress for the direct harm caused to businesses (rather than consumers)."
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