Recently, Google introduced AI Mode in the U.S., but it unintentionally stripped referrer data due to 'noreferrer' code elements, which resulted in clicks being recorded as direct traffic. Experts Tom Critchlow and Patrick Stox noted this issue, prompting John Mueller from Google to confirm the situation as a bug on both LinkedIn and Reddit. Google acknowledged the problem as unexpected and is working on resolving it promptly to restore accurate referrer tracking in analytics systems.
Google's AI Mode inadvertently stripped referrer data, leading clicks to be classified as direct traffic. This bug will be addressed in an upcoming fix.
John Mueller confirmed on LinkedIn and Reddit that the issue is a bug and it has been classified as unexpected, promising a resolution soon.
Patrick Stox elaborated on the issue, noting that the AI Mode links contain 'noreferrer' elements, which lead to referrer data being treated as unknown.
Tom Critchlow highlighted how the clicks from AI Mode appear as direct traffic, pointing out the broader implications for analytics tracking.
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