Google Brings Helpful Changes to Ads Editor with Version 2.12

"You now have the ability to add 15 videos per asset group in Performance Max campaigns within Ads Editor. Vertical portrait images in Performance Max asset groups 9:16 images will now be supported for Performance Max asset groups. Video non-skippable: 3 way mix and reservation An updated version of non-skippable campaigns that utilizes the 'Responsive' ad format will now be supported."

"A handful of supporting features will now be available for Demand Gen campaigns specifically. This will help better align Ads Editor with the web functionality while also adding a better flow for constructing campaigns. New customer acquisition (NCA) goals, Brand guidelines, Hotel feed integration, Global budget floor, Streamlined construction flow."

"This allows you to set a total spend for a specified campaign duration of 3 to 90 days. This 'flighted' budget option could be beneficial for ebbs and flows of demand as it replaces the daily budget to help maximize performance over a set time. 'Promotion Mode' to rapidly scale traffic and meet high demand during critical promotional periods."

"Brand guidelines are now supported with a max of 25 term exclusions and 40 messaging restrictions per campaign. This is eligible for both Search and Performance Max. Account-level tracking URL and final URL suffix You can now set a tracking template and final URL suffix at the account level."

Google Ads Editor version 2.12 brings significant updates across multiple campaign types. Performance Max campaigns now support 15 videos per asset group and 9:16 vertical portrait images. Non-skippable video campaigns gain a responsive ad format option. Demand Gen campaigns receive substantial enhancements including new customer acquisition goals, brand guidelines, hotel feed integration, global budget floor, and streamlined construction flow. Search, Shopping, and Performance Max campaigns can now utilize flighted budgets spanning 3-90 days, replacing daily budgets to optimize spending during demand fluctuations. Promotion Mode enables rapid traffic scaling during peak periods. Video brand campaigns receive real-time bid guidance. Brand guidelines now support up to 25 term exclusions and 40 messaging restrictions. Account-level tracking URL and final URL suffix settings are now available.

Read at Search Engine Roundtable