Google has officially implemented a feature in its AI Overviews that links certain terms back to its search results, claiming it helps users explore topics and discover relevant websites. By utilizing insights from previous user testing, Google states this practice mirrors the existing 'people also search for' feature and reduces the need for manual searches. The new links are designed to prioritize third-party websites when Google is confident they will provide value to users, with the feature currently available in English across the US on both mobile and desktop platforms.
A month ago, we reported that Google was testing linking words in the AI Overviews back to its own search results. We felt this set a horrible message but hey, Google did not, instead, Google made it an official feature of AI Overviews because it helps "people more easily explore topics and discover relevant websites."
Google says this feature is helpful to searchers and has been a long-standing feature in the 'people also search for' section, showing its testing found people find it helpful.
Google has seen that when they offer features that reduce manual refinements, like providing direct links in AI Overviews, people have a much better search experience.
Google added that its systems prioritize linking to third-party websites within AI Overviews when there's high confidence that those sites will help users find the information they're seeking.
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