AI Mode will receive AI-powered Shopping ads that use Gemini to surface relevant products for a search and instantly generate a custom explainer for why a product may fit the shopper. Business Agent for Leads will place a smart brand agent inside ads, letting users click “Chat” for instant answers based on a brand’s website instead of submitting a static form. The Direct Offers pilot will expand so offers can naturally appear in AI Mode responses. Expansion includes promotion bundling using AI Brief and Gemini to construct deal bundles, native checkout integration for UCP merchants, and travel expansion so partners like Booking and Expedia can surface special offers within AI Mode.
"“we're launching AI-powered Shopping ads. Now, if someone searches for an espresso machine, Gemini will pull up your most relevant products and instantly write a custom explainer highlighting why your product may be the right choice for them.”"
"“Business Agent for Leads puts a smart brand agent right inside your ad. Instead of filling out a static form, a searcher can click 'Chat' to get instant answers based on your website, 'turning a practical interaction into a valuable lead,' Google said.”"
"“Google said it is expanding the Direct Offers pilot in these three ways. Google said these three new methods will allow Direct Offers to now naturally surface in the AI Mode response.”"
"“(1) Promotion bundling: Brands can upload a variety of promotions in Google Ads, including discounts, giveaways and local coupons. They'll soon be able to supply their eligible products and guardrails and use AI Brief to reach the right audiences. We use Gemini to construct a deal - like a highly relevant product bundle - to present the most compelling offer for that specific search.”"
Read at Search Engine Roundtable
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