Hourly, daily, and weekly performance data in Google Ads will be retained for 37 months starting June 1, 2026. Data older than that retention period will be deleted and will no longer be accessible through the Google Ads interface or APIs. Monthly, quarterly, and yearly performance data will remain available for 11 years and the retention policy for those time ranges will not change. Reach and frequency metrics will be available for 3 years only. After the applicable retention periods end, the affected data will not be accessible via the Google Ads interface or APIs.
"Starting June 1, 2026, hourly, daily and weekly reporting data collected by Google Ads for periods of time shorter than one month will be available for 37 months. Monthly, quarterly and annual data is available for 11 years. After that period, the data will not be accessible via the Google Ads interface or APIs."
"Hourly, daily and weekly reporting data in Google Ads will be deleted starting this Monday, June 1, 2026. This is for data that is older than 37 months, which will be deleted. So make sure to download any of that data."
"Hourly, daily, and weekly performance data will be retained for 37 months, while monthly, quarterly, and yearly performance will remain available for 11 years. Beginning on June 1, 2026, hourly, daily and weekly reporting data collected by Google Ads for periods of time shorter than one month will be available for 37 months."
"Exception(s): Reach and frequency metrics will be available for 3 years only, after that period, the data will not be accessible via the Google Ads interface or APIs. They include: Unique users - Avg impr. freq. /user - Avg impr. freq. /user (7d) - Avg impr. freq. /user (30d) Frequency distribution 1+. 2+, 3+, 4+, 5+, 10+"
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