""As of 23 March 2026, the Google Ads Gambling and games policy will introduce additional certification eligibility requirements," the email states. "Applicants for gambling certifications must now demonstrate good policy health to advertise in any gambling and games category." Specifically, advertising certification will not be granted if the site is hosted on a free platform, if it uses a subdomain of a third-party platform, if the advertiser doesn't own and operate the second-level domain, and/or if the site has no real association with gambling."
"These new rules will be enforced by Google Ads, with a warning that there will be consequences for repeated violations: "Manager accounts (MCCs) and their managed accounts that face repeated gambling certificate revocations or violations will no longer be eligible for online gambling certificates, and current certifications may be revoked." In simple terms, the new changes in place from March 23 mean that one-off compliance won't be enough for advertisers to run gambling promotions."
Google Ads will tighten Gambling & Games certification requirements effective March 23, 2026. Applicants must demonstrate good policy health to qualify for gambling and games advertising. Certification will be denied for sites hosted on free platforms, using third-party subdomains, lacking advertiser ownership of the second-level domain, or having no real association with gambling. Enforcement will include certificate revocations and loss of online gambling eligibility for manager accounts and their managed accounts after repeated violations. Advertiser eligibility will consider account history and domain ownership rather than one-off compliance. Prior policy updates targeted offline gambling promotion restrictions and reclassification of sweepstakes casino games.
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