"Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend. It is not clear if clicking on the URL that is being shared will result in a cost for the advertiser. This was spotted by Lluc B. Penycate who posted a number of screenshots on X - he wrote, "Google testing adding share icon to Google Ads carousel for hotels.""
"Here are the hotel ads carousel on the search results, notice the share icon: When you click on the share icon, it lets you share the result with a friend. When you click the share icon, this is what that looks like: We've seen this share feature numerous times in the Google Search results but I don't think I've seen them on Google Ads before. Forum discussion at X."
Google Ads is testing a share icon and button on hotel ad carousels in Google search results. The share control allows a user to share a specific hotel ad result with another person. The functionality exposes a URL that can be copied or sent, but it remains unclear whether clicks on that shared URL will be charged to the advertiser as ad traffic. The share control has appeared in various Google Search features previously, but its presence within paid Google Ads hotel listings appears new. Visual indicators show the share icon on the hotel ads carousel and a sharing interface when activated.
Read at Search Engine Roundtable
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