In its latest annual report, Google revealed a staggering increase in actions against advertisers, with over 39.2 million accounts suspended in 2024—a 200% rise from 2023. Additionally, the company removed over 5.1 billion ads, restricted more than 9.1 billion, and enforced actions on 220,000 publisher sites. Google cites its advancements in AI, specifically the enhancements made to its language models, as key contributors to these enforcement actions, leading to a dramatic drop in scam ad reports by 90% over the past year.
Google has taken significant steps to enhance advertising safety, suspending 39.2 million more advertiser accounts and removing 5.1 billion ads compared to the previous year.
With over 50 enhancements to its LLMs, Google's AI played a crucial role in the enforcement process, contributing to a 90% reduction in scam ad reports.
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