"Google has launched a new link on some search / sponsored ads named "Products at this location." Google confirmed this "relatively new feature" and can show up on listings for service businesses and other types of businesses."
"This is a relatively new feature to make it easier for people to navigate to specific information about a business. For service businesses, the "Products" tab may list types of services they offer, or in the case of a law firm, their practice areas. I've shared this feedback with..."
"Mixed bag. I feel like it makes sense more for ecomm than lead gen as lead gen Google Business Profile products tend to be blah. Something to work on if it persists."
Google launched a 'Products at this location' link that appears on some search and sponsored ads. Google confirmed the feature as relatively new and said it can appear on listings for service businesses and other business types. The Products tab may list specific products or, for service firms, types of services or practice areas. The link has appeared on a law firm listing despite the firm not selling physical products. Some observers consider the placement more suited to e-commerce than lead generation, noting that lead-gen product listings are often underwhelming. User feedback about the feature has been shared with Google's team.
Read at Search Engine Roundtable
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