"Justin Jonkman posted on LinkedIn that when you go to Products in Google Ads and then you click on the product title, Google will break down every campaign where that product is active. It will also show you how that product is performing on those campaigns. Here are some screenshots of this: Justin wrote, "Instead of guessing which campaign "works", you can now: see where a product truly drives conversions compare performance between Standard Shopping & Performance Max"
"Justin wrote, "Instead of guessing which campaign "works", you can now: see where a product truly drives conversions compare performance between Standard Shopping & Performance Max spot where spend is being wasted on the same product decide where to scale based on real product-level data Brian Lasonde added, "Product-level campaign comparison should've existed years ago. Finally a way to kill the guessing game on where SKUs actually convert." Several advertisers find this product view super useful. Forum discussion at LinkedIn."
Google Ads provides a Products view that breaks down every campaign where a given product is active and shows that product's performance across those campaigns. The view reveals which campaigns and SKUs drive conversions and enables direct comparison between Standard Shopping and Performance Max. The display surfaces duplicate exposure and spend on the same product so wasted budget can be identified. The view supports data-driven decisions about where to scale product spend. Advertisers report that product-level campaign comparison reduces guesswork about SKU performance and that the new product view is particularly useful for optimization.
Read at Search Engine Roundtable
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