Google Ads New Investment Strategy Recommendation Tab

""provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value," Google wrote. "The new Investment Strategy tab on the Recommendations page helps you make informed decisions about how to allocate additional budget across your campaigns to maximize performance," Google added."

""Google Ads has launched a new \"Investment Strategy\" section within the Recommendations page, which is pretty cool for seeing how increasing your budget could affect key outcomes like clicks, conversions, or conversion value." "Google uses historical performance data to model different investment scenarios and suggests how to allocate extra weekly spend across eligible campaigns.""

"Use this feature for short term budget increases on next 7 days. Allows for direct implementation Use this tool for both short and longer term budget planning and forecasting up to 18 months Budget-only planning with performance goal Allows for bids and budget planning Allows for planning of budget constrained campaigns at account level only. Budget reallocation isn't supported. Allows for planning for all campaigns from a single account or cross-account from manager accounts (MCC), including budget reallocation. Accessible within the Recommendations page in Google Ads Accessible within the Tools > Planning section of Google Ads"

Google Ads introduced an Investment Strategy tab on the Recommendations page that provides account-level suggestions on the potential impact of increased investment on metrics such as clicks, conversions, and conversion value. The tab uses historical performance data to model investment scenarios and suggests how to allocate additional weekly spend across eligible campaigns. The feature supports short-term budget increases for the next seven days and allows direct implementation of recommended changes. Compared with Performance Planner, Investment Strategy focuses on budget-only planning at the account level without budget reallocation, while Performance Planner supports bids, cross-account planning, reallocation, and forecasting up to 18 months. The tab is accessible from Recommendations within the Campaigns menu where users can select optimization targets.

Read at Search Engine Roundtable