"Google is Watching/Listening: By using these features, you agree that Google can record and monitor a sample of your calls, texts, and chats. They do this to check the quality of their ad programs. Take it or Leave it: If you don't agree to being recorded, you aren't allowed to use the "Communication Features" (like click-to-call or click-to-message ads). You Are Responsible for Warning People: You must tell your employees, agents, or anyone answering these communications that they are being recorded."
"The HIPAA "No-Go": Google's recording system is not HIPAA-compliant. If you or your client are a "Covered Entity" (like a doctor's office, hospital, or health insurer) that handles private medical data, you should not accept these terms. Note: If you are a medical professional, the text says you should contact a Google rep directly to ask for an exemption from recording so you can still use the ads safely."
Google requires advertisers who use call and messaging ad features to accept new terms that permit recording and monitoring of a sample of calls, texts, and chats. Google may use recorded communications to evaluate ad program quality and potentially to train AI. Advertisers assume legal responsibility for communications and must inform and obtain explicit permission from employees, agents, or anyone answering messages or calls. Agencies must notify clients and secure client consent while ensuring clients warn their own staff. The terms are not HIPAA-compliant; covered entities handling protected health information should not accept the terms and medical professionals should seek exemptions from Google.
Read at Search Engine Roundtable
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