"Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect suspensions by 80%, appeals are addressed 70% faster and 99% of appeals are resolved within 24 hours. These improvements were made over the "past several months" and said they made its policies clearer, deployed AI in new ways to enhance the precision of its detection systems, and rolled out more effective review and appeal processes."
"This is very fair feedback and the kind of experience we are continuing to work to improve. I do want to note that we have dedicated specialist teams who manually review accounts. Our front-line agents are not conducting policy reviews. The responses we send are very often...- AdsLiaison (@adsliaison) November 13, 2025"
"Reduced incorrect account suspensions by over 80%. Advertiser suspension appeals are now addressed 70% faster. 99% of advertiser appeals are resolved within 24 hours."
Incorrect Google Ads account suspensions have been reduced by over 80%. Advertiser suspension appeals are now addressed 70% faster. Ninety-nine percent of advertiser appeals are resolved within 24 hours. These improvements were implemented over the past several months through clearer policies, AI-driven detection precision enhancements, and more effective review and appeal processes. Dedicated specialist teams now manually review accounts, and front-line agents do not conduct policy reviews. The changes aim to reduce incorrect account suspensions and improve the appeals experience for trusted advertisers.
Read at Search Engine Roundtable
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