"Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger and Zalo, the Vietnamese instant messaging multi-platform service. I suspect Google Ads is also supporting other ones but this one was spotted by Arpan Banerjee who posted about it on LinkedIn - he wrote, "Facebook (Meta) Messenger is now available as a direct communication option, Zalo has been added too, boosting reach in key Asian markets.""
""Facebook (Meta) Messenger is now available as a direct communication option, Zalo has been added too, boosting reach in key Asian markets.""
Google Ads previously supported adding WhatsApp Messenger to ad extensions and is expanding messaging options. Facebook Messenger and Zalo are being rolled out as direct communication options within Google Ads, enabling advertisers to connect through those platforms. Zalo support increases reach in Vietnam and other Asian markets due to its multi-platform instant messaging presence. The expansion indicates potential future support for additional messaging apps, diversifying advertiser contact channels. A screenshot in the Google Ads console shows the new messaging options available for selection within ad extensions.
Read at Search Engine Roundtable
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