"I believe this is a significant enhancement compared to manually entering a new customer value without considering the appropriate ROAS. I wish this could be further improved to evaluate at the auction level, adjusting based on whether it's higher or lower, at the campaign or product level, for example. This way, it would factor in these variations. I've always felt that merely assigning a conversion value to a new customer wasn't an effective method for bidding more for new clients."
"In my view, setting a lower ROAS target for new customers is the best approach. I hope to see this feature developed and expanded in the future. Meanwhile, remember that it's available and use it to compute your new customer conversion value when employing new customer targeting in Google Ads."
Google Ads provides a feature that lets advertisers adjust incremental conversion value for new customers by selecting a lower target ROAS, and the system suggests a conversion value automatically. The feature aims to improve on manually entering a static new-customer value without considering appropriate ROAS. There is value in making the calculation sensitive to auction-level signals and variations across campaigns or products, since those factors can affect optimal bidding for new clients. A lower ROAS target for new customers is recommended as an effective bidding approach. Advertisers using new-customer targeting can use the feature to compute conversion values.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]