"Google Ads may be automatically enabling paused keywords in your advertising accounts. I am waiting for a statement from Google on this but there are reports that this is being done through the low activity system bulk changes. This was spotted by Francesco Cifardi who wrote on LinkedIn over the weekend, "So apparently the internal tool that handles "Low activity system bulk changes" also enables keywords. First time it happens to me. Anyone else has seen the same in their Google Ads accounts?""
"I did tag Ginny Marvin, Google's Ads Liaison, but I assume this will take some time to dig into. Here is his screenshot of the change log: Adriaan Dekker added, "Several advertisers have reported seeing activity log entries showing paused keywords being enabled via automated bulk updates something that historically only paused inactive elements rather than reactivating them." I am not sure if I saw anyone else complain about this, but Adriaan said he has."
Google Ads may be automatically re-enabling paused keywords through the platform's low activity system bulk changes. Reports indicate the internal tool that handles those bulk changes can enable keywords rather than only pausing inactive elements. Francesco Cifardi reported the behavior on LinkedIn and shared a change log screenshot showing enabled keywords. Several advertisers have reportedly seen activity log entries indicating automated bulk updates activated paused keywords. Ginny Marvin, Google's Ads Liaison, was tagged for investigation and a formal statement from Google is pending. Advertisers are being asked to check accounts for unexpected keyword reactivations.
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