"Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches."
"This update quietly rolled out but it's an important one for understanding how your traffic is actually being matched to your AI Max Searches."
"Landing pages & URL inclusions: Check if these terms align with your page content. If not, your URL coverage might be too broad. Or you could work more on your on-page content with better keywords for Google to understand what you sell. AI Max expanded matches: These are algorithmic matches. Evaluate their ROAS / CPA compared to your usual keyword match types searches. Evaluate over time."
A new "sources" column appears in the AI Max search term report to identify where traffic was matched in AI Max searches. The column provides source-level details enabling analysis of landing page and URL inclusion alignment with search terms. Users can verify whether terms match page content or whether URL coverage is too broad, then refine on-page keywords to clarify offerings. The column also distinguishes AI Max expanded matches as algorithmic matches, allowing evaluation of ROAS and CPA versus traditional keyword match types. Performance comparisons should be measured over time to assess algorithmic match value.
Read at Search Engine Roundtable
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