""If an account does not have any campaigns, it'll be permanently deleted by Google Ads 6 months after cancellation," Google wrote. The new help page goes on to say: This means that the account can't be reactivated. You'll get a 30 day warning via email before the account is deleted. To prevent your canceled account from being deleted, you'll need to reactivate it. Learn more about how to Reactivate a canceled Google Ads account."
""This update is important for advertisers who may want to keep historical data or preserve account structure for future use.""
Google Ads will permanently delete accounts that do not contain any campaigns six months after cancellation. Deleted accounts cannot be reactivated once permanently removed. A 30-day email warning will be sent prior to permanent deletion. Reactivating a canceled account before deletion prevents the account from being permanently removed. Advertisers who want to retain historical performance data or preserve account structure should reactivate canceled accounts to avoid losing data and configuration. The change affects account lifecycle management and data retention strategies for advertisers using Google Ads.
Read at Search Engine Roundtable
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