"MoEngage, a customer engagement platform that works with consumer brands across 75 countries, says it has raised new funding led by its existing investor, Goldman Sachs Alternatives, to ramp up global growth and infuse more AI into its platform. All told, $100 million in shares just traded hands, split roughly 60% primary and 40% secondary, as part of MoEngage's Series F round. The round marks the entry of Indian venture firm A91 Partners as a new investor."
"As consumer brands increasingly rely on digital channels to reach customers, competition for attention has intensified. That's pushed companies to use the customer data they already have to deliver more personalized marketing. While established marketing platforms continue to serve this space, brands are now seeking AI-driven tools that can automate decision-making and reduce manual labor. MoEngage positions itself in this segment with its Merlin AI suite, which helps marketing and product teams launch campaigns faster and improve targeting efficiency."
MoEngage raised $100 million in a Series F round with roughly 60% primary and 40% secondary shares, bringing its total funding to $250 million. Goldman Sachs Alternatives led the investment and A91 Partners joined as a new investor. The company plans to use funds to accelerate global growth and integrate more AI into its platform, including its Merlin AI suite. Merlin AI helps marketing and product teams launch campaigns faster and improve targeting efficiency. North America now contributes over 30% of revenue, Europe and the Middle East 25%, and India and Southeast Asia 45%.
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