"Modelo is making its largest investment to date in professional soccer ahead of the 2026 FIFA World Cup, investing seven figures and sponsoring every pre-match broadcast on Telemundo."
"The tournament has become a major opportunity for marketers to capture a large international audience, with brands like Diageo launching campaigns celebrating Latino heritage."
"Modelo Especial accounts for 10% of all beer sales in the U.S., making it the most popular beer by dollars spent, while Michelob Ultra leads in volume."
"Video games and esports advertising revenue saw a major lift in 2025, with a 22% growth from both digital and non-digital sources."
CEO confidence in the CMO role is projected to drop to 43% in 2026, indicating challenges for marketers. As the 2026 FIFA World Cup approaches, brands like Modelo are significantly increasing investments in professional soccer. Modelo's seven-figure investment includes sponsorship of pre-match broadcasts on Telemundo. Diageo is also leveraging the event with a campaign celebrating Latino heritage. Additionally, video games and esports advertising revenue experienced a 22% growth in 2025, highlighting the evolving landscape of digital marketing.
Read at Marketing Dive
Unable to calculate read time
Collection
[
|
...
]