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Most brands are doing everything they can to amass more first-party data.But Intuit already has 100 million customers across TurboTax, QuickBooks, Mint, Mailchimp and Credit Karma.The latter two companies were all added to Intuit's portfolio over the past three years.(Intuit bought TurboTax way back in 1993 and QuickBooks in 1999, and then Mint in 2009.)
Most brands are doing everything they can to amass more first-party data.But Intuit already has 100 million customers across TurboTax, QuickBooks, Mint, Mailchimp and Credit Karma.The latter two companies were all added to Intuit's portfolio over the past three years.(Intuit bought TurboTax way back in 1993 and QuickBooks in 1999, and then Mint in 2009.)
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