Amazon is extending its Prime Day to four days, from July 8-11, and launching a new Prime membership for young adults aged 18-24, offering half the price of standard membership. This initiative includes a six-month free trial and follows a trend to make Prime more affordable and accessible. Jamil Ghani, Amazon's VP of Prime, emphasized that this effort aims to assist young individuals during critical life transitions, providing value, savings, and convenience tailored to their specific needs.
"We're always looking for ways to make the incredible value of Prime more affordable, accessible, and fun," Jamil Ghani, worldwide vice president of Amazon Prime, said in ."
"An Amazon Prime membership costs $15 per month or $139 per year, but the Prime for Young Adults program cuts that to $7.49 per month or $69 per year after the 6-month, zero-dollar trial ends."
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