"More than 70 companies gathered for the workshop, roughly half of which were publishers - a handful from Europe. The rest were a mix of big tech representing their respective LLMs, tech vendors and cloud edge companies Cloudflare and Fastly, who are now taking a far more active role in helping publishers block unauthorized bots, shifting from background tech enablers to vocal gatekeepers in the AI era."
"Amazon, Meta, Microsoft and Google all had seats at the table alongside 35 publishers at the IAB Tech Lab's LLM working group in NYC last Thursday. The clearest action point: the initiative has shifted to weekly meetings as it races to find standards on how AI uses and pays for content."
"This needs to be a conversation between the publishers and the LLMs, not with ad tech vendors in the middle,"
Amazon, Meta, Microsoft and Google attended the IAB Tech Lab's LLM working group in NYC alongside 35 publishers as the initiative accelerated to weekly meetings to set standards for AI use and payment for content. More than 70 companies attended, about half publishers including some from Europe, with others from big tech, ad tech vendors, and cloud-edge firms such as Cloudflare and Fastly. Cloudflare and Fastly are taking a more active role helping publishers block unauthorized bots and acting as gatekeepers. Some publishers expressed concern about ad tech dominance, and IAB Tech Lab seeks higher publisher representation.
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