In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth.
For example, Premion's 2023 CTV/OTT advertiser study found that 2-in-3 advertisers using CTV/OTT planned to increase their spending this year.
Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year's third quarter, up from 31% in Q1 2023.
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