FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG

"FreeWheel's MCP Server provides a secure foundation that allows AI agents to talk directly to FreeWheel's platform and take action. Built on this infrastructure, FreeWheel's Intelligence tools continuously monitor deal performance, analyse spend and inventory quality, track commitments, and automate routine decision-making. Together, these capabilities transform traditionally manual, fragmented processes into intelligent, always-on execution."

"FreeWheel's mission is to modernise how premium video is transacted, and that means embedding AI directly into the systems our clients rely on every day. With our MCP Server and Intelligence tools, we are creating a new foundation where AI can help buyers and sellers operate more efficiently, make smarter decisions, and unlock greater value from premium inventory."

"PMG is piloting these new capabilities within Alli, enabling its teams and clients to monitor and analyse deal performance, identify opportunities, and optimise global streaming campaigns faster and more efficiently. Integrating directly with FreeWheel's AI infrastructure allows Alli to query and act on streaming data with zero latency."

FreeWheel introduced an AI agent infrastructure designed to transform premium video advertising transactions. The platform features a Model Context Protocol Server that enables secure AI agent communication with FreeWheel's systems, allowing automated actions. Intelligence tools continuously monitor deal performance, analyze spend and inventory quality, track commitments, and automate routine decision-making. This infrastructure converts manual, fragmented processes into intelligent, continuous execution. PMG, an independent platform company, is among the first partners piloting these capabilities within Alli, its marketing operating system, enabling faster campaign optimization and real-time performance analysis with zero latency data access.

Read at Exchangewire