Frank Martell leaves loanDepot, takes CEO role at SmartRent
Briefly

SmartRent announced that Frank Martell will take over as CEO, focusing on delivering value to customers and shareholders. Martell's appointment comes alongside changes at loanDepot, where Anthony Hsieh resumes an executive role. With a robust background in the real estate sector, Martell aims to drive operational efficiency and expand SmartRent's market leadership, emphasizing the company's commitment to innovative property technology solutions. His strategic insight and operational expertise are expected to bring significant benefits during a critical transitional phase for the company and its stakeholders.
The job change comes after an early March announcement from loanDepot that Anthony Hsieh, the company's chairman of the board, founder and controlling shareholder, would return as executive chairman of mortgage operations.
Frank possesses a rare combination of strategic insight, operational discipline and innovative thinking essential strengths as we work to increase platform adoption and scale our impact.
Martell said in a statement. Having spent the past two decades leading data- and technology-driven organizations that support the real estate industry, I see tremendous opportunity to expand our impact and build on the company's leadership.
We're confident his leadership will enhance the quality of our execution, strengthen our market-leading position and drive meaningful, long-term value for shareholders.
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