"It's a perfect storm of consumers demanding more from brands, and brands being exposed for inauthenticity. People are losing trust in brands on a daily basis."
"Employee-generated content (EGC) features your employees, bringing them to the forefront of brand communications through entertaining, educational or just silly content, providing transparency and authenticity."
"We've finally broken the fourth wall in marketing; we're showing the real people behind the brand, giving audiences a peek behind the curtain."
"Who's more passionate or knowledgeable about your business than the people working for it? They're already experts and their love for the company shines through in content."
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