It's easy to turn cynical when your job involves writing about ad tech and privacy.Ad tech vendors and a growing crop of privacy tech companies pitch me constantly to offer their POVs and to brief me on the privacy-preserving features of whatever new product they're hyping at the moment.One vendor will hock its "highly predictive, privacy-safe" consumer data-powered proprietary AI neural network (really) while another touts its "privacy-compliant tech for CTV."
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