A U.S. District Court has determined that Google has an illegal monopoly in the online advertising sector, specifically criticizing its dominance in the publisher ad server and ad exchange markets. The ruling highlights Google's anticompetitive actions that stifled market competition, harming both publishers and consumers. The government argued that Google's monopoly extends across several tools essential for ad transactions, which has been detrimental to a competitive advertising environment. Google's defense claimed that the Justice Department is misjudging the evolution of online advertising. The ruling poses significant implications for Google's business practices moving forward.
"Plaintiffs have proven that Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display advertising."
"This exclusionary conduct substantially harmed Google's publisher customers, the competitive process, and, ultimately, consumers of information on the open web."
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