"The Intelligence Map aims to address what Passle characterizes as a major revenue leak: 84% of law firm business development and marketing professionals believe their firms are missing cross-selling opportunities, with 99% estimating this costs them at least 10% of annual revenue, according to a Passle-commissioned study."
"The map is an expansion of the company's CrossPitch AI, which it launched in June and which uses artificial intelligence to analyze attorney-authored thought leadership content, such as blog posts, articles and client alerts. Using attorneys' public-facing biographical information, the system automatically identifies which colleagues might have clients interested in that content and sends them personalized email notifications with AI-generated summaries."
""The AI reads the thought leadership that's been created in the firm and it reads the bio pages, profile pages of all the attorneys at the firm and it matches the two together," James Barclay, Passle's CEO, explained in an interview with LawSites last week. The notifications include an 80-100 word summary so attorneys can quickly understand the content's relevance without reading the full article."
Passle released a Cross-Selling Intelligence Map that visualizes how thought leadership content flows among a firm's attorneys across offices and practice areas. The map expands CrossPitch AI, which analyzes attorney-authored content and matches it to colleagues using public biographical information, then sends personalized email notifications with AI-generated summaries. The tool allows attorneys to add enhanced profiles specifying topics of interest in natural language. The Intelligence Map targets a perceived revenue leak: a majority of business development and marketing professionals believe firms miss cross-selling opportunities that they estimate cost at least ten percent of annual revenue.
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