""I remember back on my agency days, seven years ago, that the upfront conversation started around Christmas," says Cohen, who worked at Magna prior to IAB. "CES was the kickoff to upfront conversation. So there was nothing magical about May for the NewFronts.""
"Cohen says he has long contemplated the role of the upfronts and NewFronts. But he stressed the value of a shared marketplace moment to discuss and align on priorities and partnerships. "I do think that there is value in bringing the market together - buyers and sellers - for a showcase of the best that we have to offer, in content, in technology, in measurement," Cohen says."
IAB reschedules NewFronts to March 23–26, 2026 with the IAB Main Stage set for March 25 and livestreamed sessions at participant-selected New York venues. CreatorFronts will debut Sept. 15–17 alongside Podcast Upfront and PlayFronts for gaming and immersive media, hosted at Convene 360 Madison with virtual viewing. The timing change responds to feedback that prior May scheduling was crowded and too late in planning cycles. Consolidating creator, podcast, and gaming showcases into one week aims to attract a broader set of buyers. Launching CreatorFronts recognizes advertiser readiness in the creator economy and follows the Creator Economy Board launch.
Read at Axios
Unable to calculate read time
Collection
[
|
...
]