The Times ran BrandMatch tests with six brands across various sectors, outperforming benchmarks with an average CTR of 0.40% and native display units at 0.72%, leading to increased brand lift by 8.4%.
BrandMatch is a premium ad tool solving challenges for advertisers in defining and reaching the perfect audience, contributing to the success of the New York Times Advertising business.
The Times' adoption of gen AI extends beyond ad targeting, with initiatives like hiring an editorial director to test gen AI in the newsroom, reflecting the broader industry trend towards AI experimentation.
[
Collection
]
[
|
...
]