"A marketing technology firm that seeks to influence C-suite executives, policymakers, and other important people is getting a major infusion of cash from one of the world's biggest investors. Applecart received a $100 million investment from the private equity giant Blackstone last year, two people familiar with the situation first told Semafor, in a fundraising round that would value the New York-based data company at around $500 million."
""Recognizing that in the 21st century many people simply don't know their physical neighbors, we expanded on that by building technology to find the friends, bosses, colleagues, and people in communities who can sway the opinions of others in a more significant way," co-founder Matthew Kalmans said in a rare interview in 2016. Applecart now specializes in using social data to provide insights to marketers and brands, as well as campaigns and advocacy groups."
Applecart received a $100 million investment from private equity giant Blackstone last year, in a fundraising round that valued the New York-based data company at around $500 million, according to two people familiar with the situation. Founded in 2013, Applecart began by applying social graphs to Republican political campaigns and now specializes in using social data to map connections and reach Fortune 500 decisionmakers, marketers, campaigns, and advocacy groups. The firm broadened from backing moderate Republicans to targeting influential figures across business, government, and media. In 2018 Endeavor invested and CEO Ari Emanuel joined the board. Co-CEOs did not respond to requests for comment, and a Blackstone spokesperson declined to comment.
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